Soft Topic Copywriting: Marketing to the Heart of Your Client

with Judith Sherven & Jim Sniechowski

You’re an expert at working with people . . .
about people, their feelings, fears, hopes and dreams . . .

But does your marketing copy deliver the personal quality you need to
emotionally connect with your prospects? If not, your copy
is failing to Match Your Message to the Heart of Your Market.

In this program Judith and Jim show you how to write
soft topic marketing copy that both connects with the heart of your reader and
allows you to write sales copy that “feels in integrity” with what
you do.

In this program you discover how to:

  • Determine the single most important purpose for your website and what to do about it
  • Identify hard sell language that will turn off your prospective clients
  • Avoid the top 10 “Taboo Words” – you’ll get the list – and learn why they don’t work
  • Make use of the top 10 “Enchantment Words”– you’ll get the list – and understand why they work so well
  • Develop “Problem-Agitate-Solve” marketing copy that will boost your results ten-fold
  • Differentiate between ROI and ROE
  • Use the “AIDA” formula to write effective marketing copy
  • Write copy from inside the mind of your ideal client
  • And much more!

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